Client: Maytag Home Appliances
Product: Launch Materials - Laundry and Dishwashers
Market: Field Sales and Retail Sales Associates

Maytag brand mailed these simple-to-understand hype pieces — posters, interactive flipbook and pull-out card — to sales associates prior to the product launches to explain the new features and benefits of its products. Follow-up market visits revealed that sales associates not only effectively learned about the features but also used these tools to explain the features to consumers. The laundry launch materials received an AAF-Michiana Gold ADDY award. The SilverwareBlast dishwasher piece received an AAF-Michiana Gold ADDY award.