Client: Jenn-Air Appliances
Product: Masterful Execution – Luxury Brand Immersion Experience
Market: Jenn-Air Designers, Engineers, Sales Force

Jenn-Air organized a series of workshops for their product designers and engineers to give them a glimpse of what is important to the Jenn-Air customer — how they live, what they drive, what they wear, what they do for recreation — all in an effort to inspire them to design and build products that the Jenn-Air customer would desire.
A vacant building was transformed into an inspiration studio. Large, strategically-placed graphic panels showing luxury images intermixed with quotes from innovators and trailblazers put the visitors in the correct frame of mind before entering the breakout workrooms, which were also adorned with montages of luxury imagery. The result? The Jenn-Air team felt empowered to dream, design and engineer great products.