Client: Gladiator GarageWorks
Product: Launch Materials - Orange County Choppers Bike Launch
Market: Internal/Public Relations Buzz

Gladiator GarageWorks teamed up with Orange County Choppers to create a brand-building public relations vehicle. To get Whirlpool Corporation employees excited about the reveal of the chopper and the broadcast premiere of the build on TLC’s “American Chopper,” a teaser video was created for internal closed-circuit television monitors throughout all company facilities. On the day of the chopper’s arrival, employees had the opportunity to see and have their photo taken with the chopper and win prizes. Posters and handouts were also created along with a display booth to travel with the chopper to various shows and events throughout the year.